A woman with long brown hair smiling, wearing a white button-up shirt and beige pants, holding a closed laptop, standing in front of a cream-colored wall with wooden shelves and potted plants.

Hi, I’m Jeanette

I’ve been working in marketing for 11 years. Long enough to know what works, what’s noise, and what people pretend is strategy.

When I was 22 I moved to London from Italy and started my marketing career in corporate roles because that felt like the logical path. I was aiming for an ambitious job title, constant progression and the idea of eventually becoming Head of Marketing somewhere impressive. And for a while, I believed that was the goal.

After five years, I realised the corporate environment was killing my soul and my creativity. I didn’t want my calendar controlled by someone else or my ideas filtered through five layers of approval. I also didn’t want to keep telling myself I would feel fulfilled once I reached the next level.

So I left.

I moved to Australia and started freelancing, without a perfect plan and without pretending I had everything figured out.

Six years later, I’ve built a business I love and get to work with amazing companies all around the world.

I also moved again! I’m now based in Bali 🌴

How I work

I don’t position myself as an agency and I’m not trying to scale into one.

I work closely with businesses that want their marketing to make sense commercially, not just look active. That means asking questions before spending budget, building clean systems instead of messy ones, and being honest about what is and isn’t working.

Whether I’m managing paid ads, consulting on marketing direction, or mentoring someone, my approach is consistent. Think first. Simplify where possible. Avoid unnecessary complexity and focus on what actually drives progress.

Why this matters

I know what it feels like to follow the “right” path and quietly question it. I know what it feels like to rebuild something from scratch and doubt yourself along the way. I also know what it feels like when things start working because you made decisions that were aligned rather than expected.

That lived experience shapes how I show up. I’m direct, thoughtful, and commercially realistic. I care about clarity, not performance for the sake of appearances.

If that resonates, we’ll probably work well together.